I would further add, a sense of discovery. In their book, Designing Experiences, Rossman and Duerden state that developing an experience should achieve the following: positive emotion, engagement, relationship, meaning and accomplishment. More recently, the disciple of experience design has moved into the mainstream. The pair have chronicled the evolution and importance of the sector codifying best practice and innovation since 1998. Scholarly work understanding the value of experience economy is relatively new, with Pine and Gilmoreās work leading the debate in this area. The customers interpret this as the experience, and positive experiences lead to the desire to repeat them, thus engendering loyalty. Las Vegas is ground zero in the fusion of customer-centric development and strategic marketing the casinos were selling the same product, but the consumption (and attracting the specified customers) was determined by placemaking. When you talk to executives and customers in Las Vegas they will tell you, with near ubiquity, that it is all about the experience.
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